Are you needing a car inspection?

An average physical inspection can go up to $400 and take up to 5 days for booking a person to go there and take photos.

That's why you should use Verimoto.
$49, Take photos on your own and get the report in 30min.

Checkout the
Verimoto design.

— The context

Company: Verimoto

Industry: Service / Fintech

Since: 2018

Headquarters: Sydney / Australia

About:

Verimoto is an asset Identity Verification System. Verimoto revolutionises the private vehicle financing process. Using a mobile application and cutting edge digital technology to validate the asset and seller quickly and efficiently, Verimoto delivers a fantastic customer experience whilst streamlining back-office processes.

Features:

ID Check with document verification services, facial recognition, funds destination verification (FDV), plate optical recognition, VIN scan and reader, seller and driver Licence OCR and Biometrics, PPSR check, owner verification, location & timestamp flags, prevent GPS spoofing.

Highlights:

Which-50 awards Verimoto with Best in Digital Commerce Award on his first year of operation.
The AFR and Inventium acknowledged Lakeba’s Verimoto as one of the most innovative businesses in the technology category.

— The challenge

Rebrand
Website redesign
New consumer experience
Operations portal redesign
Broker portal redesign

— The Strategy

Understand the service, the product and the goals
Discovering & competition analyses
What we do well (enhance) and what we do worse (improve)
Design thinking and Design sprint as a method
Marvel as User testing and feedback platform

Refreshing
the Brand

Why do they need a new Brand?

When the first logo had been designed, Verimoto just verifies ownership of cars. However, In a short time, they expand the technology to verify other types of vehicles such as tractors, boats, tractors, heavy vehicles, motorbikes.
The current symbol (steering wheel) doesn't make sense anymore because Verimoto verifies motor vehicle and not just cars.
The new logo should cover these new types of vehicles.
In the initial discussion, the red colour should remain, but after a few interactions, they understand that red is not the best colour for the “verification” platform.

Making the
experience friendly

Why do they need a new CX?

The look & feel had to match with the new brand.
The messaging & copy changed and had to be updates
Additional sections such as “Testimonials” and “contact support” had to be added and highlighted.

Making the
interface SEXY

Why do they need a new UI + UX?

The interface is a legacy of ezidox - A document collection platform.
Verimoto had been built as a customization of other software.
Brokers were having a hard time creating, tracking and manage inspections.
Review documents were really bureaucratic. Impacting the productivity of the operational team.